June 06, 2021

Murphy Goode Video Application

It took me three months to pull all the elements together and wait for just the right weather. I even created a scrolling marquee about being a wage slave in a plastics factory, but at the last minute decided to leave it out. Simple is always better. Nonetheless, at the top of the page is my video application for "A Really Goode Job" at Murphy-Goode Winery in Alexander Valley, California.

It looks simple, but it actually has three sound tracks and two video tracks. The title and end sequence are the best of a dozen time lapse sequences taken over a period of three months. I used both OpenShot and PaintNET to create the final video. The time lapse sequences and the photo on my shirt were taken with my Nikon Z7. I ordered a special tripod to hold my phone while doing the monologue video. I created the shirt with PaintNET, published it on Amazon as a private product only available by direct link (because I don't have permission to use the wine bottle, at least, not yet). I even searched for and finally located a freeware ukulele sound sample for the background music. Despite constant rewriting and practice, I still had to trim off about twenty seconds from the end of the monologue. Even so, the final video runs ten seconds longer than requested. I hope they don't count that against me.

There are so many different ways I am certain I can contribute to the success of Murphy-Goode wines. Again, I suspect I will not be the final hire, but if I am, then I will certainly hit the ground running. The first ninety days are an intense apprenticeship in the wine industry. I am very much looking forward to it! If I am selected, after I finish my training there are three different ways I hope to help the winery expand their sales and explore new markets.

First of all, Japan, South Korea, and eventually, all of Asia. Imported wines have become hugely successful throughout Asia over the course of my lifetime. I like to think I am at least partly responsible. After all, I lived in Japan for 25 years and I spent countless hours introducing Japanese people to Napa Valley wine. As fate would have it, I even taught English to a trio of import buyers from Suntory. When I asked them why I couldn't find Napa Valley wine in my local liquor store and supermarket, they pointed out that there are over four thousand wineries in California and they had no idea where to even begin purchasing. Naturally, I gave them a dozen names of Napa Valley wineries with solid reputations in Europe. A few months later three of those labels showed up at my local liquor store and one of them appeared on the shelves of my local supermarket. How many thousands of cases of Napa Valley Wine were sold in Japan as a result of me teaching English to three buyers from Suntory? I cannot even begin to imagine! Getting the same results for Murphy-Goode would be difficult, but not impossible. I would start by writing to Suntory and sending gifts of wine to the CEO of every Japanese import company I can find online. Also, the CEOs of major department store chains like Takashimaya and Mitsukoshi. I might even send a case of wine to the Emperor and Empress. Once Japan was running smoothly, then it would be time to look at South Korea, then China, then Thailand, and then perhaps Vietnam.

Secondly I would look into product placement in movies, television shows, novels, manga, and everywhere else! I would find out the location of every convention appealing to consumers in their twenties and thirties, locate a local liquor store or wine bar to partner with, and try to arrange a Murphy-Goode refreshment stand or wine tasting booth at every convention. If enough writers and artists enjoy a glass of Murphy-Goode, the label is bound to appear in their work. I would also contact production companies large and small and find out what needs to be done to sponsor their latest project in exchange for prominent placement of Murphy-Goode wines on the screen. Wine appears in almost every movie and television show distributed from Hollywood to the world. Bottles, liquor store displays, billboards, and dozens of other places over the course of a season or a full-length movie. Imaginary labels are often created to avoid intellectual property violations, but product placement benefits everyone: the producer, the winery, and the consumer. Product placement was key to the early success of Pepsi. If it worked for them, it would work for Murphy-Goode.

A third avenue I would look into developing would be setting up a Murphy-Goode winery centered wine club. Perhaps something like six bottles a month, two from Murphy-Goode and four from other wineries in the region. Adding a premium to the subscription such as recipes for meals that would pair well with the monthly offering, stackable wine rack components, a monthly calendar, and so on, can be very helpful in winning members. Setting up a wine club is quite tricky. Every single one of our nation's fifty states has different regulations intended to protect consumers from both deception and drunkenness. Considering how few alcoholics are "winos", it is very surprising how much devotion the benevolent state governments apply to protecting consumers from themselves. Nonetheless, licenses must be procured and fees paid before a single subscriber can be signed up. This is why so many wine clubs only deliver to a handful of states. They cannot afford the various licensing fees they would need in order to ship nationwide.

I honestly think I would be a very good fit for Murphy-Goode Wines, or any other winery. I have traveled extensively in Asia and Europe. I have spent my entire life teaching people to enjoy wine. I am not a professional sommelier or a trained wine expert of any kind. I'm just a small-town guy with a love of wine and a global mind.